Kohl’s teams up with Lands’ End
Kohl’s has embarked on a new partnership with Lands’ End where it will offer the casual clothing retailer’s entire range on its website.
In addition, some seasonal clothing items and homewares will be available in 150 Kohl’s stores from the autumn.
Michelle Gass, Kohl’s chief executive, said: “The addition of Lands’ End, a market leader in the classic, casual lifestyle, into Kohl’s brand portfolio further strengthens our product leadership and our ability to deliver unmatched national brands to Kohl’s customers. Lands’ End brings its strong brand recognition, leadership in casual style and fit authority, and gives new and existing customers something to discover at Kohl’s.”
Kohl’s said the Lands’ End collections will be available in an extensive range of sizes and fits, including petites, plus, and big and tall, for men, women and children. Furthermore, some Kohl’s stores will feature a Lands’ End concession. Products will rotate seasonally beginning with outerwear in the autumn and swimwear in early 2021.
Jerome Griffith, chief executive of Lands’ End, said: “We’re thrilled to be partnering with Kohl’s as we work to meet our customers wherever, however and whenever they want to shop, whether that’s online, at our retail stores or – as is often the case – at Kohl’s. We know our customers consistently list Kohl’s as one of their primary shopping destinations, and we place great value in meeting them where they are already shopping.”
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