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N Brown online sales rocket
Archived article dated Tuesday April 29th 2008
Like for likes up 12.5 per cent.
Group revenue for the year was up by 16.6 per cent to £610.9m and operating profit was up by 20.3 per cent to £91.8m. On a like-for-like basis sales were up 12.5 per cent excluding the benefit of the 53rd week in this year which generated additional revenue of £12.5m and £1.9m of operating profit. Online sales have grown by 50 per cent and now represent 28 per cent of all sales, compared with 22 per cent last year.
In current trading home shopping sales for 8 weeks to 26th April 2008 are up by 12.1 per cent on the same period last year continuing the trends from the prior year. Alan White, Chief Executive, said: 'The key to our excellent results has been the strength of our various brands,
from the established successes such as Simply Be and JD Williams to the newly-launched Marisota and Jacamo. We are continuously looking to improve the quality of our catalogues and websites and increase our product ranges to make our brand offering even more attractive. The strategy we have in place, together with our strong management and operational team, means we are well positioned to deliver another good performance this year.'
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