Topshop and Miss Selfridge to make online debut in China
Arcadia Group brands Topshop and Miss Selfridge are to make their debut in China after the group signed a partnership with Chinese online retailer ShangPin.
Both the Topshop and Miss Selfridge brands will launch on the ShangPin.com site from September.
Arcadia Group owner Sir Philip Green said: “We decided to partner with ShangPin in China because they demonstrated to us their capacity to operate brands and understand marketing and brand building. As we continue to grow our global expansion, this will be a step forward using the power of China’s online reach and therefore selling into one of the world’s most exciting consumer markets.”
David Zhao, ShangPin chief executive, added: “Arcadia Group’s portfolio of fashion brands is perfectly suited to ShangPin’s customer base and we are thrilled to be bringing both Topshop and Miss Selfridge into China with their respective brand DNAs. I am confident they will do well. We plan to deliver the most current fashion trends into 400 cities across China to dress a new generation of fashion lovers.”
In September ShangPin will also unveil a new styling and social marketing platform on its website as a value added service offered to brands.
Claire Chung, vice president of international business development at ShangPin, said: “We plan to style up to 1,000 looks per month using all brands. These “looks” can then be shared across all Chinese social media including Weibo, WeChat, and QQ. With Topshop and Miss Selfridge, we will be able to show the customer how to mix and match the styles alongside designer brands.”
Having launched its mobile app last year, ShangPin said it is already seeing 40% of sales transacted on mobile.
