Rolling Luggage launches dance film to mark 20th anniversary
Luggage brand Rolling Luggage has released an online film to celebrate its 20th anniversary, the development of new store concepts and the launch of its new online store.
Available on YouTube and supported by in-store POS, social media and PR campaigns, ‘Dancing with Luggage’ showcases the brand’s range of luggage through a story of a female passenger’s dreamlike journey through an airport which culminates in a fast-paced dance sequence.
Sarah Hickey, marketing manager at Rolling Luggage, explained: “We wanted to create a fun video with bags of energy and personality, that brings to life our ‘travel well’ positioning in an original way and allows our products to shine through.
“The last few years has seen massive premiumisation of airside retail and it’s continuing – therefore we are developing new concepts and a new customer journey, experiential, PR and promotional activity to help redefine the luggage retail category into the 21st century.”
Rolling Luggage operates airport stores in Heathrow, Luton, Aberdeen, Manchester and Dublin as well as in Sydney, Copenhagen, Frankfurt, Hong Kong and Macau.
