Peter Andre to be the new face of Iceland
Iceland Foods has announced that Peter Andre is to be the new face of the brand.
The TV presenter and singer of ‘Mysterious Girl’ fame will make his first appearance in an Iceland TV advertising campaign launching next month.
Andre follows in the footsteps of the brand’s previous ambassadors Kerry Katona, Coleen Nolan and Christopher Biggins.
Iceland joint managing director Nick Canning said: “The UK food retail market is more competitive than ever, so it is vital that we make the most of our advertising spend to achieve a real impact on consumers. Peter Andre has a very high profile with our customers as a singer, presenter, parent and TV personality – including, of course, his life-changing appearance in the Iceland-sponsored “I’m A Celebrity … Get Me Out Of Here!”
Andre added: “In an ever changing and competitive market, I am proud to be part of reinforcing Iceland as a front runner in the supermarket industry. I’m really excited to be working on such a big campaign and looking forward to a great future with the brand.”
