The Omnichannel Summit 2017

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Omnichannel customers display a higher level of loyalty to a brand and typically out-spend multichannel shoppers by over 20%

The Omnichannel Summit 2017 Wednesday 8th February

Hear from

Just Eat
Virgin Media
Mamas and Papas

The way consumers shop has changed drastically, and with it the structure of retail has had to adapt to embrace the omnichannel age. It's no good just jumping on the latest technology bandwagon - retailers must know what their consumer wants before they know what to deliver with everyone thinking of new ways to make more meaningful connections with customers.

With the digital revolution, the concept of 'online' began. In the early days, ecommerce had a very separate identity from traditional bricks & mortar shopping - with online shopping considered fundamentally different from shopping instore. Retailers need to think less about individual channels and how they fit together and more about the overall customer journey. Rather than focusing on driving customers to buy on each channel, retailers need to find the value in each channel as part of the customer journey.

British shoppers are taking control of the omnichannel shopping environment. In response, retailers are identifying that shoppers now use a combination of many research, browsing, purchase and collection methods to create a bespoke shopping experience. Retailers search for new ways to adapt to changing customer behaviour and stay relevant in the digital world.

For retailers to succeed with their omnichannel plans, they need to think beyond technology and consider the entire shopping journey, from discovery to purchase. The basics of retail haven't changed, but the way we do it has. Retailers must reinvent the store experience - with a focus on the customer journey and being there 'digitally' - to stay relevant in the changing world.


This interactive event has been designed to allow a focused peer group of UK retail executives the opportunity to network and discuss omnichannel best practices in a relaxed environment. There will be plenty of time for networking during registration, buffet lunch, refreshment breaks and a drinks reception at the close of the day.

Attend this interactive, retailer-led conference to find out how to:

Can you afford to miss this one-day conference with incredible speakers, tips, success stories and vital information to help retailers and brands tackle the strategic and day-to-day challenges of running a successful omnichannel business.





Chair's welcome and opening comments


Retailer Interview:
Getting closer to your customer - achieving a single customer view

  • Shoppers’ purchase journey - is it considered rather or an impulse buy?
  • Optimising performance at every customer touch point
  • Personalising shopping journeys - ensure customer engagement
  • Building a omnichannel sales and marketing strategy
  • Integrating your CRM programme
  • Big data - how can we bring it together in one view?
  • Helping the business to understand what drives customers to a single channel


Retailer Case Study:
Converting mobile opportunities to grow retail sales

  • Maximising growth opportunities with the latest mobile technology
  • Progress with mobile payments - security concerns
  • Ascertaining the key investments to make - filter options when browsing; cost reviews; total spend visible; GPS store location
  • Mobile’s role in connecting channels - the nexus between offline and online
  • Mobile first websites
  • Showrooming - the best use for mobile?
  • What’s next - geolocating?

10.25 -10.55

Omnichannel integration - delivering unified service experience

  • Installing an omnichannel platform -ensure historical divisions are seamlessly connected
  • Investment in cross department involvement
  • Aligning and joining different brands of the business
  • System integration




Social platforms - a direct cross channel sales driver

  • Is it the key to digital strategy?
  • Are your messages consistent across all channels?
  • Creating a strong engagement with customers and the role it plays with the customer journey
  • Understanding exactly what is needed from social media
  • Can social media drive eCommerce sales?
  • Social media being accepted as a non-trading channel
  • The impact of social networking on the shopping experience


Panel Discussion: 
Cross-channel shopping behaviour - being the gap between bricks and clicks
This interactive session asks our panel to what extent online or social platforms are influencing customers instore shopping behaviour and how customer engagement might not necessarily be limited to one single channel.

  • Engaging the omnichannel customer
  • How to measure the sales impact
  • The importance of tablets instore
  • Employing effective cross-channel strategies / prioritising the right channels
  • Cross-channel fulfilment ‘click and collect’
  • Performance marketing - learn from your customers what they want
  • How do you measure customer movement across channels and devices?
  • Payment and card scheme issues




Retailer Case Study: 
SME retailing - combining clicks with bricks to boost sales

  • How to start trading from new channels
  • Increased online competition
  • Competitive pricing vs expanding your range vs improving the quality of your goods
  • Click and collect services to underpin mechanics
  • Set-up costs involved to achieve effective multichannel options
  • Building a commercial case


Retailer Case Study: 
Omnichannel customer fulfilment - supply chain transformation

  • The importance of joining forces with the carrier market
  • Multiple, flexible delivery options - stay ahead of the competition
  • Innovations in logistics
  • Underpinning and developing your opportunities with solid logistics systems


Retailer Case Study:
Internationalisation of ecommerce

  • Looking beyond language, payment and shipping
  • Choosing target high growth countries - which are key to your business?
  • Keeping an eye on analytics




Retailer Case Study: 
Using technical innovation to enhance customer experience

  • What’s hot and what’s not?
  • Beacon technology
  • Footfall tracking; clienteling
  • Instore transactional tablets; instore WiFi
  • Linking customer generated visual content to ecommerce


Panel Discussion: 
The evolving role of the store - driving profit though refocusing stores around the omnichannel customer
This interactive session asks our panel of multichannel professionals for their views on what are the biggest omnichannel challenges bricks and mortar retailers need to overcome to remain competitive?

  • Digital store strategy - how digital tools will change the instore shopping experience
  • Greater integration between digital and instore
  • Evaluate and understand what customers want from a digitally enhanced store
  • Driving ROI though new POS opportunities
  • How does this fit in with your overall omnichannel strategy - persuading the rest of the business to buy into the vision
  • Integrating with the traditional elements of the business


Chair's summary and closing remarks 


Who Should Attend?

This event is designed for both those brands that want to become omnichannel retailers and also established omnichannel retailers who want to become more profitable and increase their market share. This event is specifically produced for the retail professional who is keen to implement an effective and integrated omnichannel strategy.

Consultants and solutions providers operating in omnichannel retail will also find this event invaluable. 

The event will have a strong strategic focus and is aimed at senior executives within retail in the following omnichannel related job functions:

Board level retailers: 

 Senior retail decision makers in the following areas:

With excellent networking opportunities throughout the day and a chance to ask our omni-channel experts your burning questions during our interactive sessions and Twitter feed, can you afford not to attend this crucial event?


The Cavendish Conference Centre is ideally located and there is car parking nearby.

The Conference auditorium is very comfortable and the tiered classroom style is condusive to a lively atmosphere, creating interesting debate.

For hotel offers and choices, please scroll down this page.

22 Duchess Mews
London W1G 9DT
0207 637 5526
0207 631 2055

Click here for larger map


The Retail Bulletin Events Ltd, Nicholson House, 41 Thames Street, Weybridge, Surrey KT13 8JG.

For retail speaker opportunities please contact

For sponsorship and non retail speaker opportunities please contact or telephone 01932 428376.


What they said...

"Conference was interesting, hugely interesting and inspiring"
Virgin Media
"Excellent day, learnt more in one day than in the year since the last conference"
SS Sports
"Very informative and well-paced throughout the day"
Voisins Department Store
"Informative sessions that will enable me to step outside of my role and look more objectively at our business in relation to the subjects covered"
"Plenty of useful and valuable information - thank you!"
Krispy Kreme
"An interesting insight into how companies are tackling the challenge of developing an omni-channel business"
Evans Cycles
"Very insightful"
"A lot of useful content, great retailer presentations"
River Island
"Speakers and topics deserving of much more than one day out of the office"
Total UK
"Thought provoking, helpful and interesting - lots of insights to think about!"
The Carphone Warehouse
"Another excellent conference and a very worthwhile investment of my time. Timely and relevant content"
"Insightful, diverse and informative day. Lots of food for thought for our mobile retail roadmap moving forward"
02 Ireland
"The Retail Bulletin International Expansion Summit brings together experts in global retailing for sharing best practice and networking"
"Useful and insightful, good to hear about the challenges and pitfalls other retailers go through"
Axminster Tool Centre
"Great day!"
Charles Tyrwhitt
"If you think HR is boring, come and change your mind"
And So To Bed
"A great insight to how other HR functions tackle common challenges"
Topshop (Arcadia)
"This event far exceeded my expectations on all levels"
"Extremely informative offering a great insight into other companies HR best practice, culture & ways of working, knowledge is only powerful if it-s shared"
Yo! Sushi
"Interesting conference and lots of ideas to apply"
Sports Direct
"The best way to learn is through other people's experiences and that is what you get to experience care"
Tiger Stores
"Insightful knowledge and some great ideas!"
Virgin Holidays
"Putting yourself into your customers- shoes and agile adaptation of learnings will create the future of your business, excellent inputs received today!"
"High quality speakers, good, varied subjects, Interesting programme, enjoyable and"
John Smith & Son Group


Delegate places must be pre-paid before the event date.

If you have any problems with online payment access, please contact Karen Howard on 01932 428 376.

Please complete your contact details below

Retailer place: £110.00
Non-retailer place: £699.00
plus VAT

A retailer is defined as a company whose primary business is the sale of food, non-food goods or services to the general public from either physical or virtual stores. Retail Bulletin Events Ltd reserves the right to amend a booking post-payment.

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