The Retail Bulletin Omni-Channel Summit

The 6th Annual Omni-Channel Retail Summit 2015

Wednesday 3th February 2016

Cavendish Conference Centre, London W1

Omni-channel customers display a higher level of loyalty to a brand and typically out-spend multichannel shoppers by over 20%.

Investing in an omni-channel customer platform presents retailers with a huge opportunity to differentiate themselves. Historically, each department has operated as an independent business unit, with their own inventories and prices.  So how can retailers install an omnichannel platform that will ensure that these divisions are seamlessly connected with experiences, promotions and prices all knitted together?

The decision process and implementation of an effective omnichannel strategy could be simplified if businesses understood what drives consumers to the various different channels.

It’s hard to analyse the precise extent to which online or social platforms are already influencing in store shopping behaviour, but engagement through social media continues to be important and can’t be overlooked when it comes to promoting cross-channel shopping behaviour. The real evolution in online shopping is through mobile, with mobile-optimised sites and apps now common particularly among fashion retailers to drive traffic, increase loyalty, and grow sales.

The biggest challenge bricks and mortar retailers need to overcome is to remain competitive in the omni-channel market and close the gap with online. The ultimate aim for the more forward thinking retailers out there is to have a joined up customer experience at every touchpoint, driven by innovative use of in-store technology and logistics.

What is abundantly clear is that the shoppers who engage with a retailer across more than one channel are the most valuable type and retailers are going to great lengths in order to engage with these customers. If retailers don't develop and implement an effective omni-channel strategy, they will struggle to compete in today's market.

Attend this interactive, retailer-led conference to find out how to:

This retailer-focused summit is designed to enable you to maximise profits and market share through cost effective, engaging and seamlessly integrated omni-channel strategies. This is a must attend event for key decision makers and opinion formers in the UK retail industry to help brands better coordinate their omni-channel activities.

With excellent networking opportunities throughout the day and a chance to ask our omni-channel experts your burning questions during our interactive sessions, can you afford not to attend this crucial event?

Hear from


We are currently recruiting speakers for this conference.

If you are a retailer and would like to speak at this event please contact Claire Knott -


If you are a retailer and would like to speak at this event please contact Claire Ogilvy - 01932 428377,




Chair's welcome and opening comments


Retailer Interview:
Getting closer to your customer - achieving a single customer view

  • Shoppers' purchase journey - is it considered rather or an impulse buy?
  • Optimising performance at every customer touch point
  • Personalising shopping journeys - ensure customer engagement
  • Building a omnichannel sales and marketing strategy
  • Integrating your CRM programme
  • Big data - how can we bring it together in one view?
  • Helping the business to understand what drives customers to a single channel


Retailer Case Study:
Converting mobile opportunities to grow retail sales

  • Maximising growth opportunities with the latest mobile technology
  • Progress with mobile payments - security concerns
  • Ascertaining the key investments to make - filter options when browsing; cost reviews; total spend visible; GPS store location
  • Mobile's role in connecting channels - the nexus between offline and online
  • Mobile first websites
  • Showrooming - the best use for mobile?
  • What's next - geolocating?

10.25 -10.55

Omnichannel integration - delivering unified service experience

  • Installing an omnichannel platform -ensure historical divisions are seamlessly connected
  • Investment in cross department involvement
  • Aligning and joining different brands of the business
  • System integration




Social platforms - a direct cross channel sales driver

  • Is it the key to digital strategy?
  • Are your messages consistent across all channels?
  • Creating a strong engagement with customers and the role it plays with the customer journey
  • Understanding exactly what is needed from social media
  • Can social media drive eCommerce sales?
  • Social media being accepted as a non-trading channel
  • The impact of social networking on the shopping experience


Panel Discussion: 
Cross-channel shopping behaviour - being the gap between bricks and clicks
This interactive session asks our panel to what extent online or social platforms are influencing customers instore shopping behaviour and how customer engagement might not necessarily be limited to one single channel.

  • Engaging the omnichannel customer
  • How to measure the sales impact
  • The importance of tablets instore
  • Employing effective cross-channel strategies / prioritising the right channels
  • Cross-channel fulfilment 'click and collect'
  • Performance marketing - learn from your customers what they want
  • How do you measure customer movement across channels and devices?
  • Payment and card scheme issues




Retailer Case Study: 
SME retailing - combining clicks with bricks to boost sales

  • How to start trading from new channels
  • Increased online competition
  • Competitive pricing vs expanding your range vs improving the quality of your goods
  • Click and collect services to underpin mechanics
  • Set-up costs involved to achieve effective multichannel options
  • Building a commercial case


Retailer Case Study: 
Omnichannel customer fulfilment - supply chain transformation

  • The importance of joining forces with the carrier market
  • Multiple, flexible delivery options - stay ahead of the competition
  • Innovations in logistics
  • Underpinning and developing your opportunities with solid logistics systems


Retailer Case Study:
Internationalisation of ecommerce

  • Looking beyond language, payment and shipping
  • Choosing target high growth countries - which are key to your business?
  • Keeping an eye on analytics




Retailer Case Study: 
Using technical innovation to enhance customer experience

  • What's hot and what's not?
  • Beacon technology
  • Footfall tracking; clienteling
  • Instore transactional tablets; instore WiFi
  • Linking customer generated visual content to ecommerce


Panel Discussion: 
The evolving role of the store - driving profit though refocusing stores around the omnichannel customer
This interactive session asks our panel of multichannel professionals for their views on what are the biggest omnichannel challenges bricks and mortar retailers need to overcome to remain competitive?

  • Digital store strategy - how digital tools will change the instore shopping experience
  • Greater integration between digital and instore
  • Evaluate and understand what customers want from a digitally enhanced store
  • Driving ROI though new POS opportunities
  • How does this fit in with your overall omnichannel strategy - persuading the rest of the business to buy into the vision
  • Integrating with the traditional elements of the business


Chair's summary and closing remarks 



Why Attend

Following the sell-out success of our previous omni-channel events, this Summit will examine how retailers can maximise profits and market share through cost effective, engaging and seamlessly integrated omni-channel strategies.

This interactive event has been designed to allow a focused peer group of UK retail executives the opportunity to network and discuss omni-channel best practices in a relaxed environment. 

There will be plenty of time for networking during registration, buffet lunch, refreshment breaks and a drinks reception at the close of the day.

Attend this interactive, retailer-led, one day low-cost event to find out how to:

Who Should Attend?

This event is designed for both those brands that want to become omni-channel retailers and also established omni-channel retailers who want to become more profitable and increase their market share. This event is specifically produced for the retail professional who is keen to implement an effective and integrated omni-channel strategy.

Consultants and solutions providers operating in omni-channel retail will also find this event invaluable. 

The event will have a strong strategic focus and is aimed at senior executives within retail in the following omni-channel related job functions:

Board level retailers: 

 Senior retail decision makers in the following areas:

With excellent networking opportunities throughout the day and a chance to ask our omni-channel experts your burning questions during our interactive sessions and Twitter feed, can you afford not to attend this crucial event?


The Cavendish Conference Centre is ideally located and there is car parking nearby.

The Conference auditorium is very comfortable and the tiered classroom style is condusive to a lively atmosphere, creating interesting debate.

For hotel offers and choices, please scroll down this page.

22 Duchess Mews
London W1G 9DT
0207 637 5526
0207 631 2055


Click here for larger map


Check back here soon for exclusive hotel offers.

Find your hotel

To help you find the perfect accommodation for your visit to the conference, we have put together a unique HR Summit HotelMap that shows the nearby accommodation options and best possible rates and special offers. 

The map displays live availability and allows you to book directly with each hotel:

If you would like to book your accommodation by phone, you can call Jessica Heili, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M9A4B. She will be happy to help you with your hotel booking and provide assistance organising your time in London.


For Sponsorship, Networking and Vendor Speaking opportunities at Retail Bulletin Conferences:

Claire Ogilvie
01932 428377

Karen Howard
T: 01932 428377




Retail Bulletin Conferences have built a reputation for providing quality content and stimulating lively debate among peer groups at their events.

The Retail Bulletin’s 6th Omni-channel Summit will provide a great backdrop for the sponsors to reinforce their brand and knowledge and offers the opportunity to network with the UK’s leading retailers. Sponsorship also includes marketing and editorial support which greatly enhances the value of our sponsorship packages.

If you are a solution provider or consultant and would like to discuss the sponsorship opportunities at this event please contact:

Karen Howard: 01737 647103 or email


Delegate places must be pre-paid before the event date.

If you have any problems with online payment access, please contact Shelley Dowsett on 0774 921 3983 or Karen Howard on 01932 428 376.

Retailers: £110 + vat
Non-retailer: £699 + vat

Please complete your contact details below

plus VAT

A retailer is defined as a company whose primary business is the sale of food, non-food goods or services to the general public from either physical or virtual stores. Retail Bulletin Events Ltd reserves the right to amend a booking post-payment.

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Please note that registrations will only be accepted if accompanied by a valid company email address - your registration confirmation will be sent to this address

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Terms & Conditions

By registering your interest to attend this event you agree to abide by the current Terms & Conditions. For full Terms & Conditions relating to our conferences please click here.

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The events team
Telephone: 01932 428376