Luxury retail is undergoing a transformation. The physical store is shifting from transactional to experiential. In luxury retail, customers demand personalised experiences and outstanding service. High-spending... View Article
Consumers trust their friends’ recommendations more than any other source – including their partner, parents or influencers – yet many brands are missing out on these... View Article
14:30 on Tuesday, October 29th. Every business takes steps to appear higher and more prominently in local search, but 7 out of 10 shoppers experience incorrect... View Article
Tommy Hilfiger has appointed Michael Scheiner as chief marketing officer for its global business. Due take up his position on 28 October, he will join the company... View Article
Gant has promoted Eleonore Säll to the position of executive vice president of global brand. She will also become part of the executive management team as... View Article
Realm has appointed Michelle D’vaz-Plant as the head of marketing for London Designer Outlet. She has joined the business from Jessops where she held the position... View Article
Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service. August 7th 2019... View Article
Burberry’s senior vice president for marketing and communications in the US is leave the business after nearly ten years. According to reports, George Kolasa will step... View Article
Top Things to Check Before You Send: Oracle Bronto has released a new downloadable guide to help retail marketers with their email campaign planning. A well-executed... View Article
