As sustainability takes centre stage in retail and fashion, brands are facing increased scrutiny over how they market their green credentials, particularly amid rising concerns about... View Article
Sustainability data platform Provenance is working with leading retailers such as Holland & Barrett and Ocado to help them avoid ‘greenwashing’ as legislation has come into... View Article
The Advertising Standards Authority (ASA) is to harness AI to combat greenwashing: strengthening oversight on environmental claims Greenwashing, as defined in the “Sins of Greenwashing” report,... View Article
Swedish fast fashion giant H&M is facing another class action lawsuit over claims that its Conscious Choice collection amounts to greenwashing. The complaint was filed in a... View Article
ASOS has taken off the sustainable category from its website amid greenwashing investigations launched by the Competition and Markets Authority (CMA). According to The i News, the online... View Article
Eco-friendly and sustainability claims made by ASOS, Boohoo and George at Asda are to be invested by the Competition and Markets Authority (CMA). The watchdog is... View Article
New research has found that fashion brands have accounted for a quarter of ‘greenwashing’ complaints since the Competition and Markets Authority’s Green Claims Code was introduced... View Article
Adverts from smoothie brand Innocent have been banned for exaggerating the environmental benefit of their drinks. The advertising watchdog concluding adverts, shown on TV, YouTube and... View Article
Amazon UK warehouses are being targeted by Extinction Rebellion activists in a Black Friday blockade. The demonstrations started with around 20 activists at one of the... View Article
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