A survey of marketing leaders has shown there are concerns about the quality of data available to them for making decisions about budget allocation. These concerns... View Article
M&S has launched a new level three data apprenticeship programme as it continues to invest in building its digital and data capabilities to accelerate online growth.... View Article
Burberry has announced that the first batch of employees have graduated from its in-house Data Academy. The two-year programme aims to help employees learn cutting-edge data... View Article
The Very Group has appointed Steve Pimblett as its chief data officer. Pimblett previously worked with Wejo where he held the dual role of chief data... View Article
Recent AI, automation, and data management breakthroughs help supply chains of all types sense and respond to real-time conditions, like your body’s nervous system. They can... View Article
Coveo guest post: Ecommerce personalization has become the north star for customer-centric companies. Why? The reason is simple – personalized digital experiences engender greater emotional engagement by... View Article
The needs of today’s consumer have changed. We want access to anything and everything, and we want it pronto, delivered on time as intended, but more... View Article
Improvement in data quality enables L’Occitane to start building a relationship with a customer from the moment they click the subscribe button. L’Occitane is a global... View Article
Sourcing global socio-demographic information has previously been difficult. Data has been inconsistent and only provided a partial view of international markets and consumers. Experian WorldView provides... View Article
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