Tag Archive: customer

Latest News: customer

Current attribution solutions ‘verging on useless’, say digital marketers – survey

August 15, 2019 9:43 am Published by Retail Bulletin

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service. August 7th 2019... View Article

Experian Whitepaper: Towards a Universal Customer View

August 14, 2019 9:36 am Published by Retail Bulletin

Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as... View Article