Tag Archive: attribution

Latest News: attribution

Q&A: Gabriel Hughes, CEO and founder of Metageni

August 10, 2020 6:41 am Published by Patrick Overall

Gabriel is the CEO and founder of Metageni, designing algorithms for customer journey optimisation and data-driven decision making. With over 20 years experience in quantitative analytics... View Article

Current attribution solutions ‘verging on useless’, say digital marketers – survey

August 15, 2019 9:43 am Published by Retail Bulletin

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service. August 7th 2019... View Article