Virgin Experience Days acquires US experience gift provider Cloud 9 Living
Virgin Experience Days is to acquire Cloud 9 Living’s US operations as it looks to accelerate growth in the US gift experience market.
As part of the Virgin family, Cloud 9 Living will be rebranded as Virgin Experience Gifts in the US. Other plans include expanding further into certain US regions, widening the product range and introducing new gift experiences that have been successful in the UK.
Virgin Experience Days chief executive Richard Hurd-Wood said: “This acquisition marks an exciting chapter for the Virgin Experience Days brand in the US. The Virgin brand has strong recognition already in the US and the acquisition of Cloud 9 Living bolsters our product proposition around extraordinary experiences for people to enjoy together. We have no doubt that shared, enriching experiences represent the future of gifting”.
Virgin Experience Days and Cloud 9 Living currently offer consumers and corporate clients a choice of over 4,000 experiences. In 2019, Virgin Experience Days recorded a 92% annual increase in UK Black Friday sales.
