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Skechers names new board director

Skechers has appointed Yolanda Macias to its board of directors. Macias is currently working as chief content officer at Cinedigm Entertainment Group where she oversees global… View Article

SPORTS & LEISURE

Skechers names new board director

Skechers has appointed Yolanda Macias to its board of directors.

Macias is currently working as chief content officer at Cinedigm Entertainment Group where she oversees global content acquisitions, as well as digital and physical sales and marketing. Prior to this, she held various positions at Gaiam, Vivendi Entertainment, DirecTV, Technicolor and The Walt Disney Company.

Robert Greenberg, Skechers chief executive and chairman, said: “Given the growing emphasis on the fast-changing world of digital commerce, we felt further expanding and diversifying our board of directors with a creative business leader would be an asset to our brand.

“Yolanda brings a new perspective, and we believe she will complement our current directors. We look forward to leveraging her experience as we execute our strategic plans, maintain our position as a competitive force in this industry and drive toward our goal of $10 billion in annual sales by 2026.”

The move means the Skechers board is now comprised of Greenberg, Skechers president Michael Greenberg, Skechers chief operating officer David Weinberg, as well as independent members Macias, Katherine Blair, Morton Erlich, Zulema Garcia and Richard Siskind.

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