Pure Electric takes over 11 Cycle Republic stores
Pure Electric, the electric mobility retailer that was previously known as Pure Scooters, has taken over 11 former Cycle Republic stores that had been earmarked for closure by Halfords.
The move has saved a total of 85 jobs.
Launched fourteen months ago by former Hargreaves Lansdown director Adam Norris, Pure Electric has recently diversified into e-bikes. Currently stocking the Brompton Electric bike, the company is planning to expand its e-bike range when the stores open this summer, subject to the lifting of government lockdown restrictions.
Norris said: “Our new stores show our vision and the market potential to not only transform the way people move, but the way people try and buy e-scooters and e-bikes. We can’t wait to serve customers a bigger range and offer free e-bike test rides.
“Every store will have a fully equipped workshop for servicing and repairs providing a first class service for commuters. We’re delighted that in the process of our expansion, we’ve been able to secure 85 colleague jobs from Halfords, and look forward to welcoming our new colleagues to the Pure Electric team.”
The company is calling on Grant Shapps, the UK’s Secretary of State for Transport, to accelerate consideration of the legalisation of electric scooters which at present can only be ridden on private roads with the landowner’s permission.
Norris added: “The world of mobility is moving incredibly fast and we’re absolutely committed to being at the forefront of this exciting sector by opening prime city-centre locations. Our products have the potential to have a huge positive impact on our transport system.”
