PUMA appoints vice president of global retail
PUMA has appointed Ronald Reijmers as vice president of global retail.
Due to take up his position on 1 November, he will oversee the development of the company’s full-price and outlet stores across the world while reporting to Matthias Bäumer, PUMA chief commercial officer.
Reijmers has almost three decades of experience in the sports industry after serving in leadership positions in retail strategy and management at Nike, Adidas and Gymshark.
To accelerate growth and strengthen its strategic focus, PUMA is refining its organisational structure by dividing its direct-to-consumer business into two dedicated units: global retail and global ecommerce. Erik Janshen, who previously led both areas, has decided to leave PUMA to pursue new professional opportunities outside the company.
Subscribe to TRBBäumer said: “Ronald is a highly experienced leader with a strong track record across the industry, who will bring a deep global expertise in retail strategy and operations and help us build momentum in our global retail channel,”
“I want to thank Erik for building a strong foundation for a more holistic and profitable direct-to-consumer business and wish him all the best for the future.”
PUMA said it will be announcing a new leadership for its global ecommerce channel in the coming weeks.
