No Chaos to join line-up on London’s Neal Street
Independent skate retailer No Chaos is to open a London flagship store on Covent Garden’s Neal Street.
Spanning 2,044 square feet, the shop will be the company’s third store following openings in Westfield White City and Bournemouth.
While the ground floor of the space will be dedicated to retail, the basement will be home to an experiential and interactive concept created by Scum, the cult brand created by young English artist Jordan Cardy.
The shop is due to open this spring.
Jamie Wilson, co-founder of No Chaos, said: “Covent Garden is a well-loved location within the capital, and has been a key target area for our expansion since we first launched our brand. Our central London flagship will be a hub for all skate lovers, and with the added impact of the interactive basement level, this is an incredible opportunity for us to reach and entertain more of our customer base. We look forward to bringing the No Chaos ethos to central London.”
A half-pipe skate ramp will run through the basement and there will also be a coffee bar and mini-arcade. The space will be available to book online via the Scum app to ensure a safe and Covid-19 secure system for customers. The shop will sell the retailer’s full range of apparel, skateboards, and accessories, as well as a wide selection of skate brands including HUF, Rip N Dip and Santa Cruz.
Simon Taylor, property director at the Mercers’ Company, added: “The signing of No Chaos is brilliant news to kick start 2021 with. The exciting brand will feel right at home among the other well-known cult names within the Mercers’ estate especially alongside its neighbours on Neal Street, including Vans. The brand’s selection of Neal Street is testament to the strength and resilience of this iconic location and sets the tone for the year ahead. It’s also another concept consumers can look forward to visiting safely post lockdown.”
