THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Lululemon implements ‘Power of Three’ growth strategy

Yoga and running gear retailer Lululemon has announced plans for a new growth strategy for the next five years. Called The Power of Three, the plan… View Article

SPORTS & LEISURE

Lululemon implements ‘Power of Three’ growth strategy

Yoga and running gear retailer Lululemon has announced plans for a new growth strategy for the next five years.

Called The Power of Three, the plan is being implemented to drive product innovation, create integrated customer experiences, and to help the company to expand further in some of its most important geographical markets.

The strategy includes a plan to double men’s clothing and digital revenues, and to quadruple international sales. In addition, the company will continue to focus on its core women’s business and North American stores which it expects to generate annual revenue growth in the low double digits in the next five years.

Lululemon chief executive Calvin McDonald said: “We’re ready to build upon our success and embark on the next phase of growth at lululemon to realize the full potential of our brand. We believe lululemon has a unique opportunity to push beyond traditional expectations to develop innovative products and become a fully experiential brand that creates compelling experiences for guests who want to completely live into the sweatlife.”

The strategy also includes the company’s trial membership programme for customers.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement