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Lululemon appoints head merchant

Lululemon has appointed former Nike executive Blanca Gonzales as its head merchant. In her new position, Gonzalez will head up Lululemon’s merchandising strategy. This will include… View Article

SPORTS AND LEISURE NEWS

Lululemon appoints head merchant

Lululemon has appointed former Nike executive Blanca Gonzales as its head merchant.

In her new position, Gonzalez will head up Lululemon’s merchandising strategy. This will include being responsible for the expansion of its products, brand and consumer awareness across the North America, EMEA and APC regions.

Due to join Lululemon in Februray, she has spent the last 18 years working with Nike where her most recent role was vice president/general manager for North America in Los Angeles.

Sun Chloe, Lululemon chief product officer, said: “We are thrilled to have Blanca join our merchandising team with her decades of experience and results in technical apparel. She brings a strong people-first leadership and a global mindset that will allow us to both expand into international markets and continue our trajectory in North America.”

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