THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Omnichannel Futures 2025
Retail HR Central 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
JD Sports partners with Excel Esports

JD Sports has signed a deal with Excel Esports to enable its logo to be featured on Excel’s team jerseys. The sportswear retailer will also have… View Article

SPORTS AND LEISURE NEWS

JD Sports partners with Excel Esports

JD Sports has signed a deal with Excel Esports to enable its logo to be featured on Excel’s team jerseys.

The sportswear retailer will also have exclusive naming rights to Excel’s academy roster which competes in the Northern League of Legends Championship and will be known going forward as JDXL.

Wouter Sleijffers, chief executive of Excel Esports, said: “We are thrilled to announce JD Sports as our new partner. JD Sports is a pioneer within the sports retail industry, and we believe our partnership will unite gaming and sports communities on a level never seen before.

“We are looking forward to fans and sports fashion enthusiasts immersing themselves in the incredible experiences this partnership will deliver.”

Peter Cowgill, executive chairman of JD Sports, added: “We are excited to announce our partnership with Excel Esports. Through this partnership, JD Sports will embrace casual and competitive e-gaming audiences across some of the biggest global gaming titles, whilst also delivering world-first digital and virtual experiences.”

 

Subscribe For Retail News