THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Omnichannel Retail 2022
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
JD Sports partners with Excel Esports

JD Sports has signed a deal with Excel Esports to enable its logo to be featured on Excel’s team jerseys. The sportswear retailer will also have… View Article

SPORTS & LEISURE

JD Sports partners with Excel Esports

JD Sports has signed a deal with Excel Esports to enable its logo to be featured on Excel’s team jerseys.

The sportswear retailer will also have exclusive naming rights to Excel’s academy roster which competes in the Northern League of Legends Championship and will be known going forward as JDXL.

Wouter Sleijffers, chief executive of Excel Esports, said: “We are thrilled to announce JD Sports as our new partner. JD Sports is a pioneer within the sports retail industry, and we believe our partnership will unite gaming and sports communities on a level never seen before.

“We are looking forward to fans and sports fashion enthusiasts immersing themselves in the incredible experiences this partnership will deliver.”

Peter Cowgill, executive chairman of JD Sports, added: “We are excited to announce our partnership with Excel Esports. Through this partnership, JD Sports will embrace casual and competitive e-gaming audiences across some of the biggest global gaming titles, whilst also delivering world-first digital and virtual experiences.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News