JD launches ‘mind-bendingly’ realistic 3D billboard at Piccadilly Circus
In a move to bring to life its festive advert ‘King of the Game’, JD Sports is showcasing a “mind-bendingly” realistic high-tech 3D billboard at London’s Piccadilly.
Having premiered at the start of November, the ad features Liverpool and England defender Trent Alexander-Arnold challenging Top Boy actress Jasmine Jobson on a claw machine in a JD games arcade. If viewers watch closely, they can also see rapper Slowthai featured neck deep in octopus plushies, whilst the claw claims him as its next victim.
On the billboard ad, JD has made the interactive claw game appear to reach out into Piccadilly Circus.
Nadia Kokni, global group marketing director at JD Sports, said: “JD has always been at the forefront of progressing youth culture and supporting talent hustling to be at the top of their game. With this year’s campaign celebrating the spirit of competition and the magic of Christmas, we also wanted to push boundaries with dynamic experiences enabling fans to experience the energy and euphoria of the JD arcade.”
Physical ‘JD Arcades’ will also be rolled out across Newcastle, London, the West Midlands, Bristol, Manchester and Glasgow throughout November and December where classic arcade games will appear in JD stores and instant prizes can be won.
