Hobbycraft launches first ever VOD advert
Arts and crafts retailer Hobbycraft has launched its first ever video-on-demand Christmas advert.
The retailer’s Craft Together this Christmas campaign focuses on the sense of achievement customers get when giving and receiving something handmade and the “togetherness” that can be found in crafting.
Airing across video-on-demand services including Sky On Demand, ITV Hub and All 4, the advert was produced in-house with a small team of local freelancers delivering the creative.
Hobbycraft’s How We Got Hooked Report reveals how the UK has rediscovered and embraced making things, while a survey by the retailer has found that 95% of people were crafting during lockdown.
Joel Pickering, head of marketing and brand at Hobbycraft, said: “We’ve seen an exceptional level of customer demand this year, and with more people turning to craft than ever before it’s the perfect time for us to launch our first VoD brand advert.
“We want to show that Hobbycraft is here to help bring families together with arts and crafts, and we hope our Christmas campaign will resonate with new and existing customers. The nation has turned to craft this year and we can see this continuing into the festive season and beyond.”
