Evans Cycles sponsors London e-Bike Festival
Evans Cycles has become a headline sponsor of the first London e-Bike Festival.
The news means that the event will now be known as the Evans Cycles London e-Bike Festival powered by Shimano Steps. To be held at London’s Battersea Evolution from 2 to 3 May, the festival will be the UK’s first dedicated e-bike event
Mark Brown, marketing director, at Evans Cycles said: “We at Evans Cycles are absolutely thrilled to support the inaugural London e-Bike Festival. Having been an early advocate for electric bikes, and the many benefits they bring, we see them as playing a central role in both the future of UK cycling and our business. We look forward to welcoming everyone on the 2 and 3 May and helping people of all sorts enjoy the ride!”
The festival will showcase bikes from leading brands and also offer range of events. Other retailers taking part include the likes of Shimano Steps, Bosch e-Bike Systems, Ridgeback, Specialized, Trek, Cannondale, Cube, Canyon, Ribble, Raleigh, Haibike, Riese & Muller, Saracen, Kinesis, Pivot, Quella and Hummingbird.
The event will also give customers the chance to try out bikes on a 400 metre City Test Track and the opportunity to attend a drop-in clinic where they can get free advice prior to purchasing.
London e-Bike Festival director Andy Baxter said: “We are very excited to have Evans Cycles on board as the headline sponsor of The London e-Bike Festival. As one of the country’s leading retailers, their involvement will allow visitors to get the best advice and access a huge array of electric bikes and accessories to help them find the right e-bike for their needs. It’s great to see some of the country’s biggest brands, such as Evans, backing the electric bike industry.”
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