Birmingham’s Bullring signs up Treetop Adventure Golf
Treetop Adventure Golf has signed up to take a 25-year lease on the former Forever 21 store at Hammerson’s Bullring shopping centre in Birmingham.
Due to open in the spring of 2021, the space will include two indoor 18-hole mini golf courses called the Tropical Trail and Ancient Explorer. There will also be a bonus 19th hole that gives guests the chance to win a free round.
Treetop will also feature a food and beverage offering where guests can sample food from Pizza Cabana and have tropical cocktails and mocktails from The Thirsty Toucan bar. There will also be coffee on offer from the Rainforest Roast Café.
Elizabeth Stanway, chief executive and co-founder of Treetop Adventure Golf, said: “We’re really excited to be bringing our rainforest to Birmingham and we’ll be investing over £2.5 million into the experience for our guests.
“The Bullring is a true landmark location, and we’re looking forward to working with the Hammerson team to add a unique experience for the centre visitors. At our other sites we find that over 80% of our guests visit local restaurants, shops, and other hospitality venues before or after their visit to Treetop.”
Since opening its first UK location five years ago in St David’s shopping centre n Cardiff, Treetop has hosted over a million rounds of mini golf. The new venue in Birmingham will be the group’s fourth site in the UK following other openings in Manchester and Leicester.
Iain Mitchell, UK commercial director at Hammerson, said: “It’s clear that now, more than ever, consumers are looking for a memorable experience, something they can share with their friends and family. Treetop Adventure Golf delivers that in spades, and I am certain it will be a great addition to Bullring & Grand Central, following its successful opening with us at Highcross, Leicester last year. It’s a challenging time for the retail and hospitality sectors, but today’s announcement and the investment Treetop is making in the new site highlights that strong brands with a distinctive offer are still seeking growth opportunities.”
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