Aston Villa launches flagship store at Birmingham’s Bullring
Aston Villa Football Club has opened a flagship store at Birmingham’s Bullring in a product partnership with Adidas.
The 10,000 square foot space on the scheme’s Lower Level East offers premium Adidas performance and lifestyle collections together with exclusive Aston Villa merchandise, including official kits, training wear and limited-edition collaborations. Furthermore, fans can take advantage of on-site personalisation services.
Designed to celebrate Aston Villa’s rich footballing heritage, the store also features a dedicated museum area.
David Asquith, vice president of retail at Aston Villa, said: “Our flagship city centre store at Bullring brings us even closer to fans in Birmingham’s most dynamic retail environment.
Never Miss a Retail Update!“By uniting our longstanding football heritage, commitment to delivering memorial experiences for fans, and Bullring’s iconic location, we’re able to deliver something truly special for our supporters, on and off the pitch.”
The news follows the announcement that Hammerson has signed jewellery brand Jewells for shops in four of its UK shopping destinations.
Paul O’Brien, director of leasing & commercialisation at Hammerson, said: “The opening of Aston Villa’s store is an important milestone and an exciting addition for Bullring, acting as a prime example of Hammerson’s dedication to quality brands and experiences at our best-in-class spaces.
“This flagship opening demonstrates our successful strategy of creating the right spaces for local and global brands alike, helping them reach a vast catchment while further enhancing Bullring’s position as one of the UK’s leading prime retail and leisure destinations.”
