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Asics EMEA appoints Carsten Unbehaun as chief executive

Asics has announced that Alistair Cameron, chief executive of Asics EMEA, has decided to step down and has been succeeded by Carsten Unbehaun (pictured). Following Cameron’s… View Article

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Asics EMEA appoints Carsten Unbehaun as chief executive

Asics has announced that Alistair Cameron, chief executive of Asics EMEA, has decided to step down and has been succeeded by Carsten Unbehaun (pictured).

Following Cameron’s departure, a new leadership structure has been put in place as the company looks to strengthen its position as a leading performance sports brand in the region and grow its business.

Cameron has been chief executive of Asics EMEA since 2009.

Speaking of Cameron, Hokuto Nakano, director of Asics Corporation, said. “For over a decade, he has made untold contributions and played an integral part in laying the foundations to build our brand in a key region for our future success. We thank him for his loyal service to Asics.”

Unbehaun has worked with Asics EMEA since 2002 and has held a number of senior management roles. These have included managing director of Central Europe and latterly chief executive of Haglöfs. Whilst working as Asics EMEA chief executive, he will remain as chief executive of Haglöfs until his successor is found.

In an additional appointment, Masashi Abe is to become executive vice president at Asics EMEA. Abe has worked with Asics since 2001.

 

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