THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
HOME
RETAIL EVENTS
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Adidas names Alasdhair Willis as chief creative officer

Adidas has appointed Alasdhair Willis to the role of chief creative officer. Willis has a long-standing connection to Adidas, which dates back to 2005, through his… View Article

SPORTS & LEISURE

Adidas names Alasdhair Willis as chief creative officer

Adidas has appointed Alasdhair Willis to the role of chief creative officer.

Willis has a long-standing connection to Adidas, which dates back to 2005, through his role in the concept and development of Adidas by Stella McCartney.

He has also worked with the Hunter footwear brand as creative director and co-founded the trailblazing Wallpaper Magazine.

At Adidas, he will be responsible for leading the Adidas design community. This will also involve  “shaping, defining, and shepherding” the creative direction of the brand and its three major labels, Performance, Originals, and Sportswear, to deliver a unified brand experience.

Willis will begin his contract in April and will report to Adidas executive board member of global brands, Brian Grevy.

Grevy said: “Alasdhair is a true icon of the industry and together we have produced some of adidas’ most innovative work, so to now have him lead our design community and set the future of our brand expression is a wonderful thing. We are looking forward to seeing the influence of his unique creative vision, experience and expertise from developing and establishing some of the world’s most recognised brands.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News