Westfield launches ‘Meet the New Neighbours’ campaign with all-star line-up
Westfield has signed up a host of famous faces for its 2018 ‘Meet the New Neighbours’ campaign starring James Corden, Nigella Lawson, Adwoa Aboah and the Muppet’s leading lady, Miss Piggy.
Directed and photographed by Andreas Sjodin and produced by Portas, the campaign will support Westfield London’s newly expanded retail, leisure and dining offering during 2018.
Westfield London is currently investing £600 million in the expansion which will see the retail destination become the largest in Europe.
There will be a number of phased openings taking place in the spring and summer ahead of the shopping centre’s 10th anniversary on 30 October.
Myf Ryan, Westfield UK & Europe’s chief marketing officer, said: “We are absolutely thrilled to reveal our eclectic, playful and dynamic collective for the ‘Meet the New Neighbours’ campaign. Each individual personifies our commitment to bringing the best of entertainment, food, and fashion to W12. We very much look forward to seeing the new neighbours feature across London throughout the year to mark Westfield London’s expansion and 10th anniversary.”
Hear Myf Ryan speak at the TRB Retail Customer Enegagement Summit on 5 June. Further details here.
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