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Stylist Live to return to Intu Trafford Centre

Shopping centre owner Intu is bringing back its Stylist Live event to Manchester’s Intu Trafford Centre. Held in partnership with The Stylist Group, the event is expected to… View Article

SHOPPING CENTRES & RETAIL PARKS

Stylist Live to return to Intu Trafford Centre

Shopping centre owner Intu is bringing back its Stylist Live event to Manchester’s Intu Trafford Centre.

Held in partnership with The Stylist Group, the event is expected to attract hundreds of thousands of shoppers from across the north west on Saturday 28 and Sunday 29 September.

The centre’s central escalators will again be turned into a moving catwalk and there will also be a range of experiential and retail pop-ups. In addition, shoppers will be offered exclusive discounts, free gifts, personal style consultations, in-store pampering sessions and refreshments from brands such as  River Island, John Lewis, Ted Baker, Oasis and Warehouse. 

Last year’s event, which was the first ever Stylist Live held outside of London, attracted 200,000 shoppers to Intu Trafford Centre and helped it to achieve a 5% increase in footfall over the two-day day period. 

Roger Binks, customer experience director at Intu, said: “Last year, our customers reported excellent sales during the event, some almost doubled their expected targets, and it gave the style-conscious visitors to Intu Trafford Centre access to exclusive brand and retail experiences. We’re excited to do it all again, with new brands and partners on board for the 2019 event.”

Sponsored by NatWest and Instax, the event will be supported by a joint marketing campaign to promote and drive footfall to the show. This will include print, radio, online, OOH and social media pushes.

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