Outlet Shopping at The O2 ends year with wave of new signings
Outlet Shopping at The O2 has announced a wave of new leasing activity, including outlet debuts for Lovisa and TM Lewin, as well as a London outlet debut for The Entertainer.
The news comes alongside the launch of a new POP MART ‘roboshop’ at the scheme and plans for an upsized 3,129 square foot store for New Balance.
Jewellery brand Lovisa will open a 1,722 square foot unit adjacent to premium retailers Dune London and Kurt Geiger while menswear brand TM Lewin has taken a 1,827 square foot space following its return to physical retail this year.
In addition, toy retailer The Entertainer has made its London outlet debut in a 2,121 square foot location.
Subscribe to TRBDan Ferris, managing director at TM Lewin, said: “Our re-entry into physical retail has been a big move for us this year, and we have carefully selected locations where we believe our stores can get the best experience, regular customers, and be part of a community. Outlet Shopping at The O2 ticks all the boxes, and it has proven time and time again the success that can be achieved here.”
Outlet Shopping at The O2 said it is on track for a strong end to 2025 after delivering a 23% year-on-year sales increase in November and a 24% uplift in footfall across the scheme.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “As a destination already full of leading retail, the fact that we continue to attract such strong brands for their outlet debuts speaks volumes about our sustained momentum.
“Our success is a direct result of our collaborative landlord approach and the strength of our tenant mix, and our positive results throughout November are a clear indication that things show no sign of slowing down, with us remaining firmly front of mind for new entries into the outlet market.”
