London Designer Outlet welcomes Police and NICCE
London Designer Outlet in Wembley Park has signed up Police and NICCE in deals that were mostly negotiated during the coronavirus lockdown.
Police is taking a 1,800 square foot unit for what will be its first store in London. The shop will sell the interantaional fashion brand’s full range of clothing and accessories including its collections of jeans and jackets, leather goods, watches, perfumes and eyewear.
Meanwhile, casual fashion brand NICCE will be opening a 1,500 square foot store which will be both its first standalone shop and first shop in an outlet centre. Building on its East London N-Studio powered by NICCE initiative, the company is also planning to host live events and DJ sessions at the store.
Mitchel Galvin-Farnol, founder of NICCE, said: “Wembley Park’s cultural and community engagement programmes were a key factor behind our decision to open our first stand-alone location at London Designer Outlet. The outlet will give us a platform from which to reach a diverse and varied customer base, both within the catchment and visitors from further afield as lockdown restrictions continue to ease. The success of London Designer Outlet gives us confidence in the future of physical retailing and we’re looking forward to opening our first outlet location and being a part of the scheme.”
London Designer Outlet has seen significant increases in key trading metrics in recent weeks. Footfall rose by 40% in August from July while sales increased by 31% across the same period.
The 265,000 square foot centre is managed by Realm and is part of Quintain’s multi-billion pound transformation of Wembley Park. The centre said its post-lockdown trading has been boosted the availability of the Dropit app-based store-to-door home delivery service. .
Matt Slade, retail director at Quintain, said: “It’s extremely positive to see how well the centre has performed since the retail offer reopened in mid-June, reflecting the ongoing resilience of the outlet sector and the appeal of Wembley Park as a destination for shopping and dining for the onsite and local residents in addition to visitors from further afield within the catchment.”
