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Liverpool ONE launches Christmas augmented reality app

Liverpool ONE owner Grosvenor Europe has launched an augmented reality app at the flagship shopping and leisure destination. The free Liverpool ONE Tree Fairies AR app… View Article

SHOPPING CENTRES & RETAIL PARKS

Liverpool ONE launches Christmas augmented reality app

Liverpool ONE owner Grosvenor Europe has launched an augmented reality app at the flagship shopping and leisure destination.

The free Liverpool ONE Tree Fairies AR app encourages visitors to capture their own tree fairy on Liverpool ONE’s 30-metre illuminated Christmas tree in Paradise Place. Visitors can name and share their fairy on social media for a chance to win a Liverpool ONE gift card.

The app has been launched to coincide with the switching on of Liverpool’s city-wide Christmas lights.

Miles Dunnett, director at Grosvenor Europe, said: “Ensuring visitors have a great experience when they visit Liverpool ONE is vital to its ongoing success. Innovation is key to this, so Grosvenor Europe works continuously with our retailers and other occupiers to find new and exciting ways to interact with, and attract more, visitors.

“Our Tree Fairies app engages visitors with Liverpool ONE and encourages them to share their experiences with others, generating conversations on social media that will lead to increased footfall. The approach is working too, with Liverpool ONE set to experience another year of footfall and sales growth.”

The launch of the app coincides with the introduction of a new consumer marketing campaign for Liverpool ONE which is running regionally throughout the Christmas period.

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