LEGO Friends partners with Intu to launch UK tour
LEGO has teamed up with the Intu shopping centre chain to launch a LEGO Friends House of Heart Tour across eight centres this Easter.
The event will give families and children the chance to take part in fun activities inspired by the LEGO Friends in Heartlake City.
In addition, the events will feature a real-life group of YouTube stars including Tiana from Toys AndMe, Ruby Rube, SassyBelle, Rosie McClelland and Mia (Mia’s Life) who will form the LEGO Friends Heart Squad.
Customers will have the chance to see the YouTube stars make a series of special appearances.
Roger Binks, customer experience director for Intu, said: “Our exciting partnership with LEGO is yet another example of how we want to make all our customers smile and make them feel happier than when they first walked through the door. LEGO is a household name all over the world with an amazing history and will appeal to customers of all ages; we can’t wait to see the tour in action.”
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