Intu launches in-store cashback app
Shopping centre owner Intu is piloting an in-store cashback app as it looks to help retailers to drive footfall by rewarding customers for spending in physical stores.
Called Intu Pocket, the app will give shoppers at least 2% cashback on anything they buy from participating shops and restaurants at Intu’s 14 UK retail destinations.
Retailers taking part will award customers with cashback each time they spend in-store and can also give bonus offers, which could be as much as 90% off, to influence shopping behaviour in a particular location on a specific day.
Anonymised data collected by Intu Pocket will also provide retailers with access to real-time customer insights through the app.
Trevor Pereira, commercial and digital director at Intu, said: “Online shopping data is used to build loyalty and drive sales, and we wanted to provide some of the same benefits to intu’s customers and retailers. Intu Pocket enables us to reward shoppers for spending their money at an Intu centre and helps to increase footfall and sales to our retailers’ stores.”
