Heart of London Business Alliance launches five-year plan
Heart of London Business Alliance has launched a five-year plan that aims to cement Piccadilly, Leicester Square and St James’s as a world-class destination for visitors and businesses.
The plan, which outlines Heart of London’s five core promises to its 500 member businesses ahead of their fifth ballot renewal in March, was launched at a members’ event where leading economists’ shared their views about how global, UK and London economies will fare in 2017.
Commenting on the plan, Ros Morgan, chief executive of Heart of London Business Alliance, said: “Heart of London Business Alliance’s opportunity to continue to lead the area comes at a pivotal time. Our business plan sets out how we will deliver the collective vision for the area and address the priorities pertinent to the success of our members.
“More than 400 million people visit the West End every year, thanks to our iconic location where both leisure and business tourism is top of mind. Our vision for a world-class experience area-wide is set to deliver significant tourist growth, as well as international business investment that will boost London’s West End economy, as well as that of the wider capital and ultimately, the UK.”
Heart of London Business Alliance’s vision for the next five years will focus on driving international awareness of the area, lobbying for a better deal on business rates, championing and protecting investment in public realm enhancements, facilitating powerful business partnerships, and continuing its work around businesses resilience and security.
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