Bluewater launches shopping portal
The Bluewater shopping destination in Kent has launched an online shopping portal trial.
Featuring over one million items from Bluewater’s retailers, the new portal provides shoppers with the opportunity research particular products or product categories, seek alternatives and purchase for delivery or collection at Bluewater. In addition, the portal identifies the location of the stores.
The trial forms part of Landsec’s strategy of using technology to enhance the guest experience across its portfolio of retail and leisure destinations.
Ailish Christian-West, head of shopping centres at Landsec, said: “Our priority at Landsec is providing guests with a unique experience, one that complements their needs and aspirations. Whilst nothing quite beats the physical experience of visiting one of our retail and leisure destinations, the new shopping portal reflects how people are increasingly living their lives. Our guests can now move seamlessly between the physical and virtual worlds to make purchases and enjoy experiences.”
The launch of the shopping portal is the latest in a series of experience-focused innovations from Landsec. Earlier this year, the company launched guest experience measurement tools and analysis across its portfolio of retail and leisure destinations in partnership with Service Management Group. The launch followed a successful pilot over three years at Bluewater.
Using voluntary online surveys, real time analysis of results and instant messaging of key findings, the technology is being used by Landsec to understand guests’ responses to events, new guest experience initiatives, and the wider retailer experience at each asset.
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