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Why a functioning attribution model is essential when expanding into international waters

Over the last three years Queryclicik have developed machine learning tools that allow us to unlock truly accurate attribution data, allowing us to further improve client… View Article

RETAIL SOLUTIONS

Why a functioning attribution model is essential when expanding into international waters

Over the last three years Queryclicik have developed machine learning tools that allow us to unlock truly accurate attribution data, allowing us to further improve client performance in those markets.

QueryClick have over a decade of experience working with multinational brands, supporting their digital marketing efforts in more than thirty markets worldwide. Over the last three years they have developed machine learning tools that allow them to unlock truly accurate attribution data, allowing them to further improve client performance in those markets.

It’s fair to say that some of the insights they have developed over those years have been truly eye opening. The following graph, for example, was developed on request for a target market with a budget that was too small for effective a/b test analysis.

View the chart here.

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