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Why a functioning attribution model is essential when expanding into international waters

Over the last three years Queryclicik have developed machine learning tools that allow us to unlock truly accurate attribution data, allowing us to further improve client… View Article

RETAIL SOLUTIONS

Why a functioning attribution model is essential when expanding into international waters

Over the last three years Queryclicik have developed machine learning tools that allow us to unlock truly accurate attribution data, allowing us to further improve client performance in those markets.

QueryClick have over a decade of experience working with multinational brands, supporting their digital marketing efforts in more than thirty markets worldwide. Over the last three years they have developed machine learning tools that allow them to unlock truly accurate attribution data, allowing them to further improve client performance in those markets.

It’s fair to say that some of the insights they have developed over those years have been truly eye opening. The following graph, for example, was developed on request for a target market with a budget that was too small for effective a/b test analysis.

View the chart here.

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The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference