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What buzzwords would you banish to Room 101?

RedEye invited three digital marketers, who are at various stages of their careers, to Room 101 to discuss the terms, tactics and buzzwords from their Marketing… View Article

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What buzzwords would you banish to Room 101?

RedEye invited three digital marketers, who are at various stages of their careers, to Room 101 to discuss the terms, tactics and buzzwords from their Marketing Buzz Barometer they either love or hate.

It’s hard to keep up with all the marketing buzzwords used in the industry. A select few become so defining they change the way we all work, whereas others end up as a flash-in-the-pan …and some just plain confuse or annoy us!

Based on their Marketing Buzz Barometer research RedEye invited three digital marketers to take part in interviews where they get to choose which words, tactics or terms are banished to Marketing Room 101 as well as identifying buzzwords which have had an important impact on their careers.

Carla Simmons, Marketing Manager
Adam Symes, Group Head of CRM
Andrew Mann, Managing Partner and a previous retail leader at Tesco, Sainsbury’s, Co-op, ASDA and Marks & Spencer

Watch all 3 interviews here.

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