[ ON DEMAND ] Future leverage of brand awareness across all platforms
Catch up on what you missed from our annual Omnichannel Futures event.
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. Frictionless commerce is becoming a reality and the store of the future will be less about transactions and more of a focus for experiences.
This session will discuss the various approaches to meet the customer wherever and whenever, to ensure that retailers are ready to interact with their brand.
- Brand experience in an omnichannel landscape
- Brand challenges – managing full price vs off price across channels
- How do retailers respond to their market with authenticity?
- Who is the new digital shopper and how to build their trust?
- Using tech to build brand loyalty and customer engagement
Alan Porter, Director of Product Marketing, Nuxeo
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