[ ON DEMAND ] The importance of a connected journey – understanding your customer at every step
Catch up on what you missed from our annual Omnichannel Futures event.
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. Frictionless commerce is becoming a reality and the store of the future will be less about transactions and more of a focus for experiences.
With the shift to digital that has been fuelled by the pandemic, this session will examine how to identify the right channels for the business to interact with customers.
- Ensuring that the customer experience is consistent across all touchpoints and channels
- Eliminating silos to build seamless and integrated experiences – joining up the dots of online > offline & vice versa
- New digital / AI tools providing a better customer experience
Graham Wilson, Head of Business Development, Sofology
Sally Price, Digital Campaign Manager, Matalan
Alberto Billato, Head of eCommerce & Digital, Vitec Imaging Solutions
Kristina Smith, Founder & Director, Bird & Blend Tea Co.
Anthony Drury, Managing Director ‑ UK, Zip
Click to watch the full session here
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