Want to find out how your customers use reviews?
We may not really think about it, but online reviews play a big part in our everyday lives…
From deciding on where to eat, to choosing the next family holiday, we are constantly seeking the opinions of others to help us make better decisions.
In just a few clicks of a mouse or taps of a screen, shoppers can compare prices, products and opinions. Consumers have never been better informed about what they spend their money on, but in the era of fake news and social media manipulation, can they really trust everything they read?
“94% of consumers said that they check reviews when looking for a product or service”. Our latest report explores the attitudes of consumers when it comes to reviews and purchasing in the UK market. We cover the following topics;
- Shopping and research behavior – how consumers make purchase decisions
- Using and leaving online reviews – how feedback influences the decision-making process
- Building trust – are consumers worried about fake reviews and what businesses can do to help?
- The future of online reviews – how technology will have an impact
Download the full report here.
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