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Tranxactor Thought Leadership: Future Proofing Omnichannel Retail

As part of our “Future of Retail” supplement series, John Norrie – chief executive at Tranxactor- discusses how retailers can future-proof the omnichannel retail process The… View Article

RETAIL SOLUTIONS

Tranxactor Thought Leadership: Future Proofing Omnichannel Retail

As part of our “Future of Retail” supplement series, John Norrie – chief executive at Tranxactor- discusses how retailers can future-proof the omnichannel retail process

The sharp rise of data

We’re living in a time of rapid change and with each passing month comes a new trend (or concern) for retailers to stay on top of. From omnichannel to automation, to wearables, beacons, connected devices through to the simple tech that we’re all adapting to – our smart heating systems, the upcoming 5G and of course the ubiquitous Alexa device in every home, retailers are at the sharp edge of the step change that comes from receiving and needing to analyse and respond to vast amounts of data.

Amongst this, is the automation arms race – and with stats coming out suggesting that automation will replace 9% of all US jobs this year (Forrester Research), retailers are right to question where their future is and how they can harness these amazing insights to create a better experience for their customers.

The bad news is, the wealth of information isn’t correlating to a better customer experience.

An EY survey of 130 C-suite level retail executives across Europe, Asia and North America found that only 5% of businesses consider their customers to be loyal, and despite the fact that 87% of retail leaders see a loyalty strategy as key to how successful their business was, just 19% currently feel able to leverage their data and systems to understand individual customer needs.

Read the complete thought leadership piece here.

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RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY