Three marketing techniques having a 2020 revival
Many marketers have come to terms with the disruption of their best laid plans for a glorious summer of 2020 Olympics activity. Businesses have reallocated budgets and reevaluated their marketing strategies in order to navigate this unfamiliar territory.
Indeed, 69% of brands say they expect to decrease their ad spend in 2020, and 89% of large multinational companies have deferred marketing campaigns.
Even in the midst of uncertainty, businesses have been experimenting with different solutions to new challenges; like the boom in online shopping and rapidly changing consumer habits. In April, Universal Studios took the bold step of releasing its Trolls: World Tour sequel on streaming platforms after worldwide cinema closures.
This pivot from the film’s original cinematic release earned the studio nearly $100 million dollars in digital sales in the first three weeks – reportedly more revenue than the original Trolls’ entire domestic theatrical takings.
But some brands are taking a different approach by revisiting marketing techniques that they have always helped them produce strong business results. These are the solid cornerstones of marketing that can be implemented, adapted and scaled to attract and retain customers, even in uncertain times.
Find out what they are here.
