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The future of retail: Putting the customer experience first

What’s the holy grail of retail? For me, it’s shoppers that keep coming back time and time again. What’s the holy grail of retail? For me,… View Article

RETAIL SOLUTIONS

The future of retail: Putting the customer experience first

What’s the holy grail of retail? For me, it’s shoppers that keep coming back time and time again.

What’s the holy grail of retail? For me, it’s shoppers that keep coming back time and time again. This means offering an unparalleled customer experience that makes shopping – whether its online, in-store or on mobile – as easy and enjoyable as possible.

To do that, you’ll need to prove that you really understand them, from the moment they walk through the front door to the moment they leave with their goods. Understanding customers’ profiles and behaviour matters, because without it you won’t know what changes or improvements need to be made to boost sales. Transforming a retail environment isn’t a quick or easy task, so making decisions based on a whim or a hunch can lead to costly mistakes. But how do you get the info you need? You can’t follow each individual customer around the store taking notes about their likes and dislikes. Or can you? With the right technology, it’s possible to monitor how customers use a store, whether online or on the high street, and learn exactly what they engage with along their journey, without compromising their shopping experience.

Read the complete thought leadership piece here:  https://bit.ly/2MmOF9w

 

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RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement