Retail’s Clare Bailey spills the beans on the requirements of great customer experience
A newly published guide for retailers offers a collection of insight and advice, valuable in withstanding today’s retail challenges.
A newly published guide for retailers offers a collection of insight and advice, valuable in withstanding today’s retail challenges.
With a backdrop of rising costs and inflation pressures, coupled with declining footfall and consumer confidence, retailers are under considerable pressure to achieve “more, with less”, without compromising the customer experience.
In a 12-page whitepaper, TV retail expert and author, Clare Bailey, explores how retailers can improve operational efficiency, and preserve customer experience, by capturing real-time, actionable insight from all stores on any number of key business processes or activities.
Clare said “With over 20 years of retail experience I know what works, and, what doesn’t, when challenged to improve operational efficiency. With this paper, I pulled together several concepts, proven to enable businesses to develop a customer-centric continuous improvement culture. The aim of the paper was to provide essential recommendations for any retailer wanting to drive out cost, without harming customer experience. I believe that has been achieved.”
During the new publication, she guides the reader through important concepts and theories, all backed up with practical advice, that illustrate how operational efficiency is, in fact, essential to customer experience.
Ultimately, she asks the readers to consider what question(s) they would ask of their operations, such that a real-time, chain-wide, answer could give the reader the insight needed for taking action to improve operational efficiency and customer experience.
The whitepaper ‘Great Customer Experience: What Does It take?’ is available for download here
