Retail is open – are you?
Guest Post: Richard Clarke, Executive Director, Global Retail at Fujitsu.
Retailers are under constant pressure to evolve – and up until now, much of that change has been a solo effort, taking place behind closed doors.
Imagine how much quicker things would move if everyone worked together, using strategic relationships and cross-industry partnerships to solve problems and explore untapped opportunities? Co-creating, co-developing and co-innovating change.
The future of retail is collaborative – and it’s being driven by Open Retail innovation.
Sharing the responsibility for retail innovation
Retailers are currently being challenged on all sides. Declining store traffic. Diversifying social channels. Meeting demands for greater transparency and sustainability in products and practices. Making customer interactions consistent across every touchpoint, in every market, while still feeling localized. All this, and adjusting to the impact of the Covid-19 pandemic, which has accelerated ecommerce growth by ten years.
It’s almost impossible for any retailer to overcome each of these obstacles on their own. But rather than letting organizations get lost in a web of complexity, the retail industry has an opportunity to create change in a different way. To share the responsibility for innovation by adopting a new, collaborative approach, enabled by technology and an ecosystem of partnerships.
Welcome to a new era of Open Retail.
Read the full article here.
