[ REPORT ] Our retail future: A data-driven landscape on and offline
Over two decades digital transformation has completely evolved the way brands engage with consumers – driving greater awareness of activity, attribution, and attraction across multiple touchpoints.
But, where retail’s concerned, digital transformation needs to go beyond the eCommerce platform. As the dual pressures of Covid restrictions and Amazon’s dominance play out across the industry, retail brands need to deliver experiences that are more nuanced and personal to maintain and build market share.
They need to focus on optimising the entire customer journey – understandingand being able to respond to interest, getting an insight into how, where, and when purchases are made. This means having the right data and being able to use it to inform and create moment-based marketing.
In this whitepaper, Edit take a closer look at some of the realities, challenges, and opportunities facing retailers right now and explore how they can futureproof their marketing efforts by focusing on the overall customer experience (CX).
They’ll also be looking at the role that customer data platforms (CDPs), including Microsoft Dynamics 365 Customer Insights play in helping retail marketers not only understand their customers’ behaviours – but how they can leverage them to best effect and actively address them.
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