New study shows that augmented reality increases sales conversions
A new study has revealed that customers are more likely to buy a product after engaging with an augmented reality experience and would even be be willing to pay a higher price for the item.
The research, by marketing communications consultancy Hidden, set out to prove the effectiveness of augmented reality versus traditional sales and marketing collateral.
100 parents were shown a marketing communications and a display advert for a child’s toy, while another 100 parents were shown the child’s toy as an interactive augmented reality experience.
Each person was then asked if they would consider buying the toy for a child and how much they would consider paying for it.
Matt Trubow, CEO at Hidden, said: “It’s interesting but not unexpected that the study results clearly indicate people were more engaged with the augmented reality experience than the display advert. More importantly, however, the audience was so engaged that they were willing to spend more to obtain the item after viewing the AR experience.
“This data should prove useful for the remaining sales and marketing professionals that are still unsure how to measure the impact of the technology.”
