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NEW digital flagship for British watchmaker Christopher Ward

Content rich, easy-to-navigate, mobile friendly and designed with the customer in mind. Designed with the customer in mind, built by the digital commerce consultancy, Tryzens, and… View Article

RETAIL SOLUTIONS

NEW digital flagship for British watchmaker Christopher Ward

Content rich, easy-to-navigate, mobile friendly and designed with the customer in mind.

  • Designed with the customer in mind, built by the digital commerce consultancy, Tryzens, and powered by Salesforce, the site is designed for a seamless experience across mobile, tablet and desktop
  • Taking customer feedback on board, the NEW website from Christopher Ward offers an intuitive and enjoyable experience that’s incredibly easy to navigate
  • Featuring artificial intelligence and video integration personalized to each customer’s experience
  • More than just an online store, the new site offers a wealth of editorial content thanks to the digitalisation of Loupe – the brand’s in-house magazine

This new and improved online experience adds to a run of achievements for the brand in 2020 – including the launch of its first ever TV ad campaign which helped deliver high double-digit growth during the lockdown period
British watchmaker Christopher Ward has launched – in collaboration with both experts and its customers – a NEW immersive digital flagship that’s incredibly easy to navigate throughout.

Built by Tryzens and powered by Salesforce, the new website is geared towards making each customer visit as intuitive and enjoyable as possible. It’s now easier than ever to configure a watch for instance – change the strap and size on the same page with no back and forth – and whether customers are visiting from a mobile, tablet or desktop the experience is consistently seamless.

Building on its existing website – which typically saw 45,000 to 100,000 visits weekly across the UK and US – this new and improved version holds a wealth of information (and other content) designed to assist customers in their journey to purchase. Each timepiece has both short and long descriptions – so customers can easily find everything they need to know – which are complemented by beautifully clear photos and video assets.

More than just a digital store, the new site is also home to Loupe – an editorial section (and name of the brand’s inhouse magazine) – which holds in-depth articles on everything from pop culture and sport to pop music and film. There’s also a ‘Find Out’ section which lifts the lid on the more technical elements of watchmaking.

In a seminal year for the brand which saw the new C60 Sapphire watch reach record levels of sales supported by the first ever TV advertising campaign, Christopher Ward’s new and improved online experience represents its largest ever single infrastructure investment.

Mike France, CEO and Co-founder at Christopher Ward says, “The ambitions we have for Christopher Ward requires us, as the world’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions.”

Andy Burton, CEO at Tryzens, adds, “Christopher Ward is a great example of a British brand that has been able to deliver a digital experience that truly immerses the customer in the brand story. Now more than ever, it’s important for brands to remain competitive and capture the customer’s imagination – this new offering does exactly that while making it all transactional.”

Please visit the new website at www.christopherward.com

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