Jessops clicks with MotiveShop ecommerce solution
The retailer is making their range of cameras, camcorders and accessories more easy to access on its website.
Jessops is using MotiveShop to power its ecommerce activities, ensuring accurate messaging across all channels in terms of product information, availability, price, product delivery and returns.
Brian Linnington, marketing and ecommerce director at Jessops, comments, “In a move to meet the requirements and demands of our customers Jessops has developed a powerful online retail presence. With the help of Motive as our technology partner Jessops is able to fully utilise dynamic sales integration in order to increase web sales.”
Along with product information, availability and price MotiveShop also allows Jessops to present additional promotional opportunities such as the up-sell and cross-sell of products to customers. This encourages multiple-purchases by presenting compatible accessories on the same page as well as displaying similar products to the intended purchase promoting the “next model up” or “bundles”.
