How to check your site, so shoppers check out
Online retailers famously say, “If they can’t find it, they can’t buy it.”
Today, this motto is even more relevant. With online sales skyrocketing in B2C and B2B, buyers are increasingly preferring digital methods of exploring catalogs and placing orders. Best-in-class search capabilities are no longer just a nice-to-have.
But you already know that. Yet, resources are non-existent, while everyone is shrieking that business is eroding because search is awful. But what is making it awful?
You can’t fix if you don’t know what’s broken.
How to Conduct a Site Search Audit
Addressing search troubles starts from a well-designed, site search audit. This allows you to focus on ways to boost your search engine’s performance and figure out ways to automate recommendations. More importantly, you get more value from ad spend by turning visitors into loyal and converting customers.
Sounds easy. Especially if you’ve gotten used to the plethora of software solutions available to conduct SEO audits. There aren’t similar tools to do a qualitative audit of your site’s search. In fact, auditing your site search often involves hiring some UX or digital commerce experts for a rather hefty fee.
The good news, however, is we created a program for you – designed by the Ecommerce and CX gurus at Coveo – that will give you a comprehensive assessment of areas to improve.
And it’s free. Continue…
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